Fair game?

This post was updated May 2025 to reflect new insights

Careers fairs aren’t always in person—increasingly, they are moving online. One benefit of virtual events is flexibility: you can take part from wherever you are, at a time that works best for you. That said, there are still plenty of opportunities to attend in-person events too, check university and college pages, places like Eventbrite, MeetUp and Jobs Boards such as Indeed or Target. You might also check professional bodies and the Chambers of Commerce.

Should you get involved?

Like many parts of recruitment and career planning, you sometimes have to ‘play the game’. Some activities are essential, others optional or recommended—and careers fairs often fall somewhere between.

Attending a careers or recruitment fair

Whether it’s online or in person, it’s useful to understand the difference between a careers fair and a recruitment fair. Think of them as two sides of the same coin—both can play an important role in your job search strategy.

  • A careers fair provides information about different career paths. Some are sector-specific, while others are more general. Choose one that matches your interests. You may find organised speakers, presentations, and workshops to help you explore your options.

  • A recruitment fair is where employers and recruitment agencies advertise actual job vacancies. It’s a great way to discover job opportunities—often local, sometimes further afield—even if they’re not directly aligned with a long-term career plan.

Whether you’re attending to explore careers, find a job, build confidence, or simply get inspired, these events offer real value. Here’s how:

Why attend?

  • Broaden your horizons
    The most common question I’m asked is, “What can I do?” My (perhaps unhelpful) response is often, “What would you like to do?” Attending events like these helps you see what’s out there. Hearing other people’s stories and asking questions can spark ideas and inspire action.

  • Meet people
    Networking is powerful—over 70% of people find jobs through it. Making a strong impression at a fair can add weight to your future applications. Don’t underestimate the value of being remembered.

  • Update your skills
    Many events offer workshops on applications, CVs, cover letters, and even mock interviews. These are great ways to sharpen your approach and boost your success rate.

  • Get personalised advice
    Careers fairs often give you the chance to speak with a coach or careers adviser. Even if you can access this support all year round, doing it in the moment—when you’re feeling motivated—can make a big difference.

And remember…

In terms of ‘playing the game’, to borrow a phrase made popular by the BBC:

You have to be in it to win it.

So dress to impress, come prepared—and most of all, enjoy yourself.

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